The people behind the brand

MEET
THE TEAM

Our mission

“We are Everything Velvet. Through Velvet Socials we build online presences that actually convert, and through Velvet Consulting we help organizations get their strategy and operations right. Same team, same standard, for brands that refuse to be invisible.”

WHO
WE ARE

Loizza Aquino

Loizza Aquino

Co-Founder · Velvet Socials & Velvet Consulting

Loizza Aquino is a co-founder of Everything Velvet. With experience in nonprofit and corporate communications, event planning, public and government relations, influencer partnerships, brand growth, and digital storytelling, she brings both corporate marketing knowledge and creator insight to every client partnership.

Through her professional career, Loizza has led campaigns, coordinated events, managed outreach initiatives, and created internal and external content for organizations such as TakingITGlobal, Pharmacists Manitoba, TD Bank, and currently serves as Influencer Manager for Western Canada at Steve Daniel Group.

As a content creator, she has grown a combined audience of 200,000+ followers across platforms, partnering with brands including Foot Locker, Winnipeg Sea Bears, Old Spice, DoorDash, BMO, Laneige, Hero Cosmetics, and YSL.

Loizza's strength lies in combining elevated aesthetics with viral content strategy — creating content that looks premium, feels current, and performs. With a deep understanding of platform behavior, trends, audience psychology, and brand positioning, she knows how to stay ahead of what's relevant while building brands that stand out.

Beyond business, Loizza is also a recognized keynote speaker who has spoken internationally on mental health, youth empowerment, and leadership for organizations including the YMCA and Student Life Network. Her work has been recognized through honors such as the RBC Top 25 Canadian Immigrant Award, YMCA Peace Medal, and the TD Scholarship.

Ray Tarca

Ray Tarca

Co-Founder · Velvet Socials

Ray Tarca is a co-founder of Everything Velvet, bringing a modern perspective rooted in content creation, branding, and audience growth. As a Filipino-Canadian creator from Toronto, Ray has been passionate about content from a young age, first starting on YouTube before expanding into short-form video, lifestyle media, and digital storytelling.

Today, Ray has built an audience of over 400,000 followers across platforms. His content has generated over 7.1 million TikTok likes with strong engagement across platforms, proving his ability to consistently capture attention and build community.

Known for relatable humor, Filipino culture, lifestyle content, and authentic personality-driven storytelling, Ray understands what makes audiences connect. His strength lies in combining trend awareness, entertainment, and clean visual execution to create content that feels natural while performing at a high level.

Ray is also a realtor, giving him firsthand insight into the real estate industry and how to market properties effectively online. He has experience creating high-performing content for realtors, including open house promotions, listing showcases, walkthrough videos, and social media campaigns designed to generate attention and inquiries.

He has also partnered with brands such as Philippine Airlines, FootLocker, Prime Video, and the Winnipeg Jets, giving him firsthand experience in sponsored campaigns, brand alignment, and audience trust.

Karlos Abellanosa

Karlos Abellanosa

Co-Founder · Velvet Socials & Velvet Consulting

Karlos Abellanosa is a creative entrepreneur and digital strategist based in Winnipeg with a background that blends technology, creativity, and business growth. He studied Computer Science Co-op Program at University of Manitoba, where he built a strong foundation in problem-solving and digital systems.

After university, Karlos spent several years working as a corporate software developer, gaining hands-on experience building products and understanding how businesses operate at scale. While that experience was valuable, he realized he wanted more freedom to create, build, and grow on his own terms. That decision led him into entrepreneurship, where he first built a content creation business focused on photography, videography, and social media marketing. Through that work, he developed a strong understanding of branding, storytelling, and audience attention — skills he now combines with his technical expertise to help businesses grow through modern websites, SEO, and digital strategy.

Outside of business, Karlos has always pursued growth through competition and discipline. He has competed in powerlifting, bodybuilding, and endurance running, each demanding a different level of focus, resilience, and commitment. From the strength and structure of powerlifting, to the precision and dedication of bodybuilding, to the mental toughness required for long-distance racing, these experiences have shaped the mindset he brings into business and life.

Portrait coming soon

Simeh

Consultant · Velvet Consulting

Simeh is a consultant with Velvet Consulting, Everything Velvet's business consulting practice. His focus is the non-profit sector: helping organizations sharpen their strategy, strengthen how they operate, and get ready for what comes next.

Simeh works with clients in both English and French, so organizations can plan, present, and report in the language their communities and funders use.

Full bio coming soon.

Where we work

BASED IN
WINNIPEG,
MANITOBA

Serving clients across Canada and beyond. Whether you're local or national, we bring the same level of strategy and execution to every partnership.

Winnipeg, Manitoba skyline at night

YWG

Winnipeg, MB

Experience

PAST WORK
FROM THE TEAM

Pharmacists Manitoba
DoorDash
Buffalo Run
Foot Locker
JMAN Marketing
IQN Productions
Bosk Construction
Momentum Living

Let's build something together.

Book a free intro call and tell us about your business. We'll take it from there.

Get in Touch